Cost per Action(CPA) is the way in which a seller gets a qualified prospect. Then the seller can focus on the right way to market to him. If a new person wants to start earning online frequently he is lost due to not making enough sales.
In a way he gets trained in getting qualified prospects by getting leads for a CPA site. Once, you get the knack of getting a regular stream of qualified prospects, you can move on to making direct sales, affiliate sales.
There are many sites which acquire CPA leads in many ways. Some acquire just location leads which is very cheap. Other get qualified leads which is more costlier. Some require a simple sign up or some require some minimum performance standards like performing a certain level of usage.
So the acquirer may give some performance standard to be matched to get paid. Once you get the knack of sending regular lead and they are good enough the acquirer may even offer you better rate once he knows you send good quality leads.
Now what are the methods of getting leads.
Step 1: Create a web page on that niche, explaining the benefits of joining, including the right links and banners. You prepare the prospect by pre-selling. This will mean the prospect will know what to expect in the website and what he may not get. What this means is the prospect is more likely to react the way the acquirer expects him to do. You may or may not add ad sense to it. While ad sense means additional income stream, if it reduces conversion for the CPA program, then it may make sense to drop ad sense and focus on CPA ad only. You need to test, track and verify to see what works for your niche. In some niches, the conversion can drop as much as 50%. For a single page, a free blogger page like this may be enough.
Email me if you want further guidance at servicelakshmi@yahoo.com
Step 2: While one single page may be enough to start with, if it is a big enough niche, with multiple CPA programs, it pays to have multiple pages targeting the nearby keywords so that you cover a group of inter related keywords. This will mean increased conversion rate across all the CPA programs increasing your income.
While most gurus advocate dedicated hosting plans, here is a free web hosting site to use for your first site to test what works for you. It gives you 5 free sub domains. If you want a domain, you need to pay for it.
Free website to test
Step3: Using an auto responder may also reduce conversion by 10 to 25% for CPA. But if you are getting high level of email conversions, then you can increase CPA conversion significantly. Again you need to test, track and verify what works for you.
Free auto responder - The owner will use your prospects as his own
Good Paid auto responder
Step 4: In case of auto responder create 5 emails which will enrich the knowledge of prospect and also give a link or two to click. You create a brand image for yourself with the prospect and the key is the subject line and right info shared with the prospect.
Email me if you want further guidance at servicelakshmi@yahoo.com
Step 5: Now that your website is ready, you will have to traffic to the site.
IF you can afford it, go for paid traffic.For a newbie, google adsense is costly. You get cheaper leads at other paid traffic sites like 7search, etc., Facebook is another source of good leads. If you master traffic generation and conversion, you can get good traffic from google even for $10 a day or week.
Free traffic means lot of regular work. You create and post articles in many article sites and add your site in signature files hoping to get traffic over time. For that you need to write a great article which will pull in traffic. Those who can not write well can buy good articles to post both in the website as well as other sites. You get good PLR from fiverr.com for just $5.
Other free traffic sources are classified ads and forum posts. While classified ads need lot of work. Some forum posts can be evergreen with great conversion rates, if they click the right trigger and go up the google list.
